This part of “the Creatives Guide to Twitter” goes out to all the nay sayers. What on earth do you need twitter for? After all it’s just a little blue bird… You don’t have to use twitter, but it can help you promoting whatever you are doing. Here are a few Pro’s and Con’s to the use of twitter.

The Pros

• easy to connect with others
• great way to leverage your works
• increase your fanbase
• promote your products
• share what you are doing/finding

The Cons

• Can turn into a time waster
• loads of your first followers will be bots and snake oil salesmen
• You need something besides twitter to leverage your presence
• High noise ratio if you choose to follow a lot people
• your output has to be unique

The Conclusion

Don’t think too much about why you are using twitter. It’s simply a tool to connect with other people, think of it either like a mini blog or a public instant messenger. It serves no bigger purpose than sharing ideas and having conversations with other people. Sure you can promote products, information and whatever, but you have to offer value outside of twitter to benefit from it. It’s pretty useless to add hundreds of people in the hopes of marketing your product. You will have no influence through that at all.