Don't be part of the party, be the party!
Parties are great, but you don’t want to be part of a party, you want to be the party. The place where everybody wants to be tonight. How would you treat your website if it was a party and you were the host? Friends or foes, whoever was not on that party can’t tell the story. Make sure you have special events every once in a while that will attract a lot of additional guests.
Have a place to party
No matter if you want to through a motto party, a high society get together, an underground rave or a block-party everybody wants to meet people, flirt with each other, dance and have a great time. If the location can’t provide those features the party is going to suck. You might have a nice get together, but it won’t be shaking the walls. Make sure your website looks good, has the possibility to let people interact and delivers a good show.
Be a good host - Introduce others
On a good party the host knows most of his guests, it’s important to introduce your guests and hook them up. A party is great to build relationships and find people for later interactions. Don’t let this potential go by wasted and share links to people who are important, lead the way and you might profit from this on the long run. Guests should always refer to you as someone who is a great host and tell others about your parties!
Offer drinks and beverage
Throwing a bottle party is cheap and great, but a nice all inclusive fest is far better. Make sure your guest find everything they need! If you can’t provide everything yourself get others to provide it for you, there are catering services you know? Always make sure that the people don’t have to leave your website for things that you could have provided, otherwise you might lose those guys for good.
Organize a Band or DJ
Ain’t no party like the one I got. You need entertainment! You need music! People have to dance, a party without dancing and fun simply sucks and is a get drunk and hit each other get together. Offer activities that will make your visitors happy! Information is necessary, everything else is a bonus that will build a bigger connection to your site.
Invite the neighbours instead of annoying them
Don’t be afraid of the people around you. Your competitors are your direct neighbours, don’t leave them out, get them to join your party. There are great ways to do this through interviews, contests or reviews of their sites. Don’t limit yourself by being afraid of your competition.
Have strong friends in case trouble arrives at your party
Make sure your party is a save and fun place to hang out. No matter if you think about people trolling your comments and insulting others or people trying to hack your website. Your comment policy & moderation is your bouncer. Exclude people who want to spoil your party. Make enough backups and ensure that you have a backup plan once the living room is on fire
part of this collage is a picture by jaqian
Get a public party place in case your home is too small
In case you home is to small, start the party somewhere else! Write guest posts on big blogs and leave with a few of those people to have an after-show party at your home. You want your party to slowly grow and have a base of people you know at first.
Get a party photographer
Document your party, it’s important for people to give them another reason to come back to your site. Build a connection with those people and offer them ways to share their experiences with others. Share your fame, especially when you start out.
Every party has to end
No party is made to last forever! If it was a success people will talk about the party afterwards and come to visit your place. There will be new friendships made and people want to hang out with you at a later time


